When GWI released the in-depth Global Wellness Economy Monitor 2025 last month, revealing that the wellness economy had reached a new peak of $6.8 trillion, it included a first: a chapter that––succinctly but with detail––provides some nuance and “color” to all the in-depth data in the report.
For each of the 11 wellness markets––whether wellness tourism or physical activity or wellness real estate––it lays out the big market shifts and the powerful consumer trends that are driving the growth and evolution in each sector, both in the last few years and into the future.
If you want a crash course in each wellness market (or just one), it provides some good––and edifying–– holiday reading.
